Logistics and 3PL companies are currently grappling with various obstacles in their path, including intensifying competition, escalating costs, narrower profit margins, and heightened customer demands for transparency and visibility. Adding HubSpot’s to their technology stack can help differentiate from the competition, reduce acquisition costs, improve operational efficiency and customer retention.
By leveraging HubSpot's technology platform, logistics and 3PL companies can integrate with existing systems to fill any gaps in sales, marketing, service, and customer management functionalities. Allowing companies to:
If done right, HubSpot's powerful platform empowers logistics and 3PL companies to overcome the hurdles they face, accomplish their business objectives, and bridge the gap in logistics operations.
With HubSpot's Marketing Hub, logistics and 3PL companies gain the ability to effortlessly create and manage comprehensive campaigns that may include ads, blogs, landing pages, forms, social media posts, marketing emails, and chatbots.
Furthermore, they can seamlessly monitor website traffic, conversions, and interactions, while also capturing and storing valuable lead and customer data. This allows logistics companies to completely map out their buyer’s journey in one tool.
The process of personalizing customer interactions and automating marketing tasks becomes effortless, and the analysis and cross-referencing of customer data significantly enhance marketing campaigns.
With HubSpot's Sales Hub, logistics and 3PL companies can experience extraordinary sales growth by seamlessly tracking every interaction with potential customers and effectively qualifying leads to identify and prioritize profitable opportunities.
They can also nurture leads through efficient task management and automated processes, effortlessly closing deals by utilizing streamlined and organized sales pipelines.
From mapping outreach, prospecting and sales & renewals pipeline processes, to quoting and signing agreements, HubSpot gives a wide range of commercial native tools to extreme flexibility in order to build and integrate the custom content and tools your sales team needs to improve their closing rate.
By offering a comprehensive overview of customer data, automating tedious tasks, and constantly monitoring performance, Service Hub takes customer service to the next level.
Manage customer tickets, swiftly resolve any issues that arise, run automated onboarding processes and create knowledge base content to deliver a personalized and unforgettable customer experience.
With the ability to track customer satisfaction, you can ensure that every interaction leaves a lasting positive impression.
Companies can use HubSpot and TMS data to show customer activity and get feedback in the same action.
HubSpot's CMS Hub can help logistics and 3PL companies create and manage websites that are:
But most importantly, fully integrated to their CRM and other connected tools. Allowing logistics companies to go beyond only website traffic analytics, and use theri content for complex and personalized interactions.
HubSpot native solutions and capabilities are more than enough as a first step for logistics companies that are just starting in the CRM, marketing, sales or service operations world. But part of the future road-map should also include operations integration beyond HubSpot's tools.
Powerful revenue generating tools will always perform better if they are accurately aligned with correct operations and financial insights.
This information can be shared via API integration between HubSpot and a TMS, WMS, and ERP for logistics companies. Some examples of useful data to connect to marketing, sales and service tool are:
Each company is unique in its challenges and strengths. You’d like to learn more about how HubSpot can help your logistics or 3PL company, fill our contact form and we'll be happy to push you in the right direction!