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Progressive form implementation on Sisorg's website in order to unify the registration of prospects interested in Sisorg's services in a more automatic way, thus increasing the closing rate of generated opportunities.

About Sisorg:

Sisorg is a company which specializes in designing, developing, implementing software, and providing services for passenger, package, and cargo transportation. Founded in 1997 by two young entrepreneurs in Argentina, Sisorg's mission is to streamline information flow and processes for transportation companies, ultimately enhancing their efficiency and effectiveness.

Over the years, Sisorg has expanded its reach beyond Argentina, establishing itself as a trusted provider in Colombia, Chile, Costa Rica, and Paraguay. In 2021, Sisorg became part of the international Bookaway group, further solidifying its position in the transportation technology sector.

Services Offered by Sisorg

Sisorg offers a comprehensive suite of software solutions and services for the transportation industry, including:

• Ticketing and reservation systems
• Fleet management software
• Route optimization tools
• Passenger information displays
• Mobile applications for passengers and drivers
• Integration with accounting and other business systems
  
  

Who works with Sisorg

Sisorg's clientele encompasses a wide range of transportation companies, including:

Flecha Bus, Vía Bariloche, Pullman General Belgrano, Expreso Singer, La Veloz del Norte, etc.

By providing user-friendly and efficient software solutions, Sisorg empowers transportation companies to improve their operations, reduce costs, and provide a better experience for their customers.

Project and Goal:

The main objective of the project was to implement a Progressive Form on their website, which is linked to different Ads landing pages and the Home Page itself, in order to unify the registration of prospects interested in Sisorg's services in a more automatic way, thus increasing the closing rate of generated opportunities.

To achieve this goal, working as a direct partner of Sisorg, we maintained close weekly communication with the company's Head of Marketing, working on different strategies to optimize this automation and chained processes.

Before this ambitious commercial automation project, Sisorg managed prospect records through various channels, unifying them in HubSpot. In other words, the idea of the project was to manage the same buyer's journey automatically and measured from the beginning, without "disconnected" nurturing channels, from the initial contact to the closing of the sale.

We iterated with the client for a considerable amount of time, since it was also necessary to work on the redesign and technical optimizations (development of a custom solution) between HubSpot and the Form in question.

The purpose of this great project was to facilitate registration for prospects interested in a user-friendly technological solution, even if they are not technology experts.

Progressive Form Final Version:

Weekly's and Deliverables:

The project was managed through weekly follow-up meetings. These meetings were held with the company's Marketing, Development, Sales, and Management teams. Each meeting lasted an average of one hour and focused on the following:

Reviewing progress on pending tasks

• Analyzing metrics and results from each project's progress.
• Discussing how the new nurturing strategy could be linked with HubSpot to optimize processes and automations.
• The goal of the project was to increase the conversion rate of prospects reached through campaigns and the website.

• Designing and developing a Progressive Form solution set.
• Integrating the Progressive Form with HubSpot.
  Creating a buyer's journey that met the needs of passenger transportation companies.
• The project was a success, resulting in a significant increase in the number of registered prospects and closed sales. Sisorg is now able to more effectively nurture leads and convert them into customers.
  
  

We are proud to have partnered with Sisorg on this successful project. We look forward to continuing to work with them to achieve their business goals.

Main Challenges:

The main challenge was to align the needs of each department and create a unified process in HubSpot. This meant that every step of the customer journey, from the first click on an ad to the final purchase, had to be connected and tracked.

We worked closely with the Sisorg team to design and implement the new process. We also developed custom landing pages that aligned with the company's brand manual and integrated HubSpot's analytical tools to track the results of each campaign.

The project was a success, resulting in a significant increase in the number of leads and sales. Sisorg now has a more efficient and effective way to manage its marketing and sales operations.

We are proud to have partnered with Sisorg on this successful project. We look forward to continuing to work with them to achieve their business goals.

Results and Outcome:

One of the main results of the project was an increase in the conversion rate of new customers. This was achieved through a combination of research, discovery, and alignment of the needs of the prospects, Sisorg and our internal teams.

The Progressive Form, linked to the other acquisition tools, accelerated the process in a significant way. This was achieved by automating the buyer's journey and providing a more personalized experience for prospects.

We also conducted interviews with potential buyers to get their feedback on the design, copy, and overall experience. This feedback was invaluable in helping us to improve the form and make it more user-friendly.

Finally, we used HubSpot's analytics tools to track the results of the project. This data showed us that the Progressive Form was a success, resulting in a significant increase in the number of leads and sales.

Here are three key takeaways from the project:

• Automation of the buyer's journey: The Progressive Form accelerated the process by automating key steps, such as lead capture and qualification.
• Feedback from potential buyers: This feedback was invaluable in helping us to improve the form and make it more user-friendly.
• Data-driven insights: The use of HubSpot's analytics tools helped us to track the results of the project and identify areas for improvement.

Overall, the Progressive Form was a success, helping Sisorg to achieve its business goals. We are proud to have partnered with Sisorg on this project and look forward to continuing to work with them in the future.

If you are in search of a qualified partner for your sales strategies in HubSpot, we would love to speak with you!