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Redesign and development of two different calculators for shipping solutions in HubSpot CMS.

About Freightzy:

They are a single-source logistics provider based in Guelph, Ontario, Canada who deliver shipping solutions for clients throughout North America.

• Read more about them on our Brand Manual and Web Development in HubSpot for Freightzy Case Study >>

Project and Goal:

The project's goal was to redesign and develop two different calculators, improving their functionalities in the process. There were two different tools to develop:

1. Freight Class Calculator: determines the shipment's density and estimates the freight class in seconds, without registration.
   
2. Shipping Calculator: provides instant, real-time freight quotes from North America’s most trusted carriers.

Added to these functionalities, we wanted to make these calculators a new source of leads.

We started by planning a simple, user-friendly and stylish design. In the meantime, our development team began their investigation stage to find out how to integrate these calculators with HubSpot.

In this line we dedicated part of our weekly sessions to gather all the necessary information to determine the requirements of each of them so that we could translate them into concrete, action items.

The design phase was pretty straightforward because it aligned with the brand kit and the other designs for the website. On the other hand, the development efforts had many iterations, as we came up with better solutions for past roadblocks as we moved forward.

To get the most out of these calculators in HubSpot and make them a source of leads, we connected them with Freightzy's sales process through ticket creation, workflows and internal email automation.

Input screens:

Loading screen:

Result screen:

Results and Outcome:

The calculators improved in many ways: design, optimization, automation, running results smoothly with no errors, and having everything integrated with HubSpot. 

"Wow! I'm really impressed with the results of this project. Your team did such a great job in a short time.  This is a huge improvement for us as we are hoping to get many leads thanks to these calculators." - Sean Freedman, President.

Try them out!

1. Freight Class Calculator.
   
2. Shipping Calculator.