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The project revolved around the production of a video to promote the launch of Elis Carbon Neutral and provide support material for the sales team.

About Eternity Group Mexico:

Eternity Mexico is a logistics operator leader in the Asia-LATAM route and are committed to enhancing the international freight and logistics experience for our clients.

They are part of the Eternity Group, a global freight forwarder based in Hong Kong with over 30 years of experience, specializing in providing comprehensive transportation services worldwide.

Their goal is to deliver tailor-made solutions that have a positive impact on the businesses working with them, serving as a trusted ally for their entire logistics processes.

They offer the widest variety of maritime, air, and land transportation services for import and export operations. Since 2017, Eternity Mexico have been leader in Mexico, providing the most competitive rates on major trade routes and showcasing our expertise on the Asia-Mexico route.

Regarding ELIS Carbon Neutral, it is a program that enables Eternity clients to measure, reduce, and offset the CO2 emissions from your operations.

ELIS Carbon Neutral not only helps reduce the environmental impact of businesses but also prepares them for upcoming sustainable trends and programs in the future.

Project and Goal:

The project's goal was to create audiovisual material to promote a new product launched by Eternity, and provide support material to the sales team so that they can offer the new initiative with greater clarity.

This initiative has arisen in response to the challenges associated with elucidating the intricacies of our novel product to our existing customer base. The complexity lies in addressing multifaceted issues, notably the concept of carbon footprint compensation.

Our commitment to sustainability and environmental responsibility has led us to develop a groundbreaking solution, and we recognize the importance of effectively communicating its nuances to our valued customers.

By delving into the intricacies of carbon footprint compensation, we aim to not only introduce a new product but also foster a deeper understanding and appreciation for the ecological implications it addresses.

This project is a testament to our dedication to transparency and our belief in empowering our customers with the knowledge they need to make informed choices in support of a greener future.

Main Challenges:

The main challenge was to create a video that would allow anyone, even those with no prior knowledge of sustainability, to clearly understand the benefits offered by our new product, without becoming boring or overwhelming with complex topics.

In crafting the video, a delicate equilibrium had to be achieved – it was imperative to communicate the product's merits authentically without veering into hyperbole.

The challenge was to adeptly demonstrate its functionality within our software, ensuring a seamless and comprehensible presentation.

The video not only aspires to highlight the product's advantages but also endeavors to do so with a measured tone that resonates with credibility. Striving for clarity and conciseness, our aim is to provide viewers with a precise yet comprehensive understanding of how this innovation seamlessly integrates into our software, thereby enhancing user experience.

Results and Outcome:

The video turned out to be of excellent quality, captivating, keeping the viewer engaged, and effectively conveying both ecological and technical concepts. We successfully instilled the desire in the client to become a part of the initiative.

To achieve this outcome, we dedicated substantial effort to pre-production, crafting a winning concept with a simple yet impactful script, followed by a high-quality visual production, narration, and background music

All parts of the Eternity team quickly expressed their enthusiasm and motivation with the new material.

How we did it: What did the work include?

• Brainstorming meetings
  We conducted several collaborative work sessions. Initially, our goal was to grasp the idea and objectives of the project. Subsequently, we engaged in brainstorming sessions to collectively shape a winning concept. Once the idea was defined, we continued with additional brainstorming and refinement sessions to effectively communicate technical concepts, ensuring the creation of a high-impact video.

• Proposal
  Once the idea was well-defined, we collaborated closely with the Customer Service, Copywriting, and Audiovisual teams. Working together, we translated the idea into a solid concept and a clear proposal to present to the client. We sought their feedback or approval, ensuring alignment between the project vision and their expectations.

• Script
  Upon approval of the proposal, we delved into crafting the script. It needed to strike a corporate tone without becoming dull. Our challenge was to convey highly technical concepts in an engaging manner, bringing attention to the gravity of the environmental situation without sounding exaggerated.

• Selection of graphic material
  We focused on high-impact visual content to enable the client to visualize, firstly, the consequences generated by the carbon footprint, and subsequently, the functionality of the product on our platform.

• Voiceover selection
  We chose a female voice with a corporate tone, aiming to evoke empathy and encourage customers to join the initiative.

• Music selection
  The musical choice had to convey the seriousness of the current climate situation, as well as the satisfaction and benefits of adopting the product. Additionally, it was crucial for it to contribute to making the video engaging and preventing it from becoming dull.

• Graphic production
  This is where all the elements come together to create an outstanding outcome. Thanks to our skilled and experienced audiovisual team, we successfully delivered a final product that garnered enthusiastic feedback and satisfaction from the client.

Guidance and Continuity

At this stage, we will release the video on our digital channels to introduce the company's new product and feature it on our website. Simultaneously, the sales team will be promoting the product with the support of this audiovisual material.

We will closely monitor the results in terms of impact, customer understanding, and conversions to assess the possibility of generating a second video that delves deeper into the tool itself.

Conclusion

Eternity achieved a successful launch for its new product with a captivating video that effectively communicated key concepts. The positive response from both the team and the audience motivates us to explore future opportunities and consider the creation of additional content.

We learned that it is essential to have collaborative work sessions to ensure alignment between the project vision and their expectations, and successfully transmit the concepts that the client has full knowledge.

If you are in search of a qualified partner for your audiovisual content creation, we would love to speak with you!