Get the best of our learnings from HubSpot, Marketing, Sales and Service.

Digifianz and MSL Corporate partnered to centralize and optimize their regional sales operations through a unified HubSpot CRM implementation, streamlining processes and driving commercial visibility across multiple markets.

About MSL Corporate:

MSL Corporate is an international company specialized in the consolidation of merchandise from and to the world. They began operations as a neutral maritime consolidator in Argentina in 1995 and quickly demonstrated a unique ability to detect market needs and opportunities.
Since then, MSL has successfully expanded its reach to the rest of South America and beyond. With their own offices strategically located throughout the region, MSL is now part of a growing business group with multiple brands operating across continents. Their network of strategic alliances and global representative agents enables them to deliver highly professional and personalized logistics services to clients worldwide.

Project and Goal:

MSL Corporate was facing a major operational challenge: their commercial teams across different countries and offices were working in silos. Most relied on a proprietary quoting platform that only captured activity after a deal was formally quoted. Any engagement, follow-up, or early-stage interaction with prospects wasn’t being tracked. Some offices operated from spreadsheets, while others had their own separate HubSpot portals, making collaboration impossible.

The goal was to centralize all commercial activity — from lead generation to deal closure — into one unified, transparent, and easy-to-use platform for all their teams and branches. This would allow MSL to standardize processes, gain complete visibility of their regional pipeline, and improve both internal coordination and customer experience.

"Our consultant has been very attentive and available to help us whenever we needed a review of the topics"

Main Challenges:

• Lack of visibility and traceability: Sales representatives in different offices couldn’t track what their colleagues were doing with the same prospects or clients, which led to overlaps, missed opportunities, and inconsistent follow-ups.
  
  
• Multiple disconnected tools: The coexistence of a proprietary quoting platform, spreadsheets, and various isolated HubSpot portals made it difficult to consolidate data or analyze performance across the region.
  
  
• Disorganized, non-standardized commercial processes: Each team managed their pipeline based on individual practices, which hindered MSL’s ability to scale, optimize, and make data-driven decisions.

Results and Outcome:

• Map and implement their entire sales process in a simple, scalable, and user-friendly way, tailored to the logistics industry’s dynamics.
  
  

• Migrate and centralize data from their proprietary quoting platform, spreadsheets, and scattered HubSpot portals, ensuring no historical records were lost.
  
  
  
  

• Automate critical commercial actions — including prospect follow-ups, client nurturing, internal notifications, and data normalization — reducing manual work and improving response times.
  
  
  
  
  

• Measure performance accurately through the creation of custom dashboards and reports, giving leadership and sales managers real-time visibility into regional and individual performance metrics.
  
  

This transformation allowed MSL to unify their commercial efforts under a single platform, enhancing coordination, accountability, and overall operational efficiency.

Guidance and Continuity

Beyond implementation, Digifianz continues to work closely with MSL Corporate on a recurring basis. We hold weekly meetings to provide ongoing guidance, optimize processes, and onboard additional teams to the platform.

This collaborative approach ensures continuous improvement, agile decision-making, and the ability to scale the solution as MSL’s regional operations grow.

Conclusion

Our partnership with MSL Corporate stands as a clear example of how operational challenges can turn into growth opportunities when combining the right technology with the right strategy. What began as a need to centralize sales activities evolved into a long-term digital transformation journey, built on mutual trust, transparency, and teamwork.

Today, MSL Corporate operates with a unified, automated, and measurable commercial process — one that connects their teams, streamlines their operations, and prepares them for future expansion.

If you’re in search of a qualified partner for your HubSpot implementation and sales process optimization project, we’d love to speak with you!