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Through an early adoption of HubSpot’s newest AI technology — the Breeze Prospecting Agent — Digifianz helped Eternity Group Mexico take the first step toward transforming its sales process with intelligent, automated prospecting powered by real CRM data.

About Eternity Group Mexico:

Eternity Group Mexico is a leading international freight forwarder specializing in maritime, air, and ground transportation. With global operations and a strong presence in Asia–Latin America trade lanes, Eternity provides end-to-end logistics solutions for importers and exporters seeking reliability, visibility, and customized service.

Their commitment to innovation and digitalization has positioned them as a reference for operational excellence in the Mexican logistics industry.

Project and Goal:

As part of Eternity’s ongoing digital transformation, the company sought to explore how artificial intelligence could enhance its commercial operations — particularly in prospecting and lead engagement.

The project’s main goal was to introduce and operationalize HubSpot’s Breeze Prospecting Agent to the sales team, enabling them to:

• Automate the first stage of outreach using AI-generated, personalized emails.
• Leverage HubSpot CRM data to prioritize and research prospects faster.
• Learn to collaborate with AI tools to scale outreach without losing personalization.
  
  

This initiative positioned Eternity as one of the first logistics companies in Latin America to pilot HubSpot’s new generation of AI agents in a real B2B sales environment.

Main Challenges:

Before implementing the Breeze Prospecting Agent, Eternity’s sales team faced several challenges common in B2B logistics prospecting:

• Time-consuming research: Each new outreach required manual investigation across multiple sources.

• Inconsistent personalization: Messages often varied in tone and depth depending on the rep’s workload.
  
  

• Limited exposure to AI tools: The team had little previous experience with AI-driven prospecting platforms, requiring hands-on enablement and change management.
  
  

Digifianz’s role was to ensure a smooth transition from curiosity to confident usage — combining education, configuration, and practical guidance.

Implementation Approach:

The Digifianz team, delivered a comprehensive enablement program that included:

• A live training session for the entire sales team, introducing AI principles, responsible use, and real-world prospecting examples.
  
  
  
  

  

• A custom presentation deck, “Introduction to the Breeze Prospecting Agent,” aligned with Eternity’s sales workflows.
  
  

• Access to official HubSpot learning resources, including video tutorials, the central landing page for Breeze AI tools, and the HubSpot Knowledge Base.
  
  

• Initial configuration of the Prospecting Agent in semi-autonomous mode, ensuring human review and brand alignment during the pilot phase.
  
  
  
  

  
  

By combining structured enablement with guided experimentation, the team created a foundation for confident adoption rather than overwhelming automation.

Results and Outcome:

In this first phase, Eternity’s sales team is conducting its initial live tests with the Breeze Prospecting Agent.

Early qualitative feedback has been positive — the reps appreciate how the agent automates research, drafts high-quality outreach in Spanish, and integrates directly with their existing HubSpot Sales Hub workspace.

Quantitative metrics such as response rates, meeting creation, and time saved will be measured in the following month as consistent usage data becomes available.

Guidance and Continuity:

Digifianz continues to guide Eternity through its HubSpot AI adoption roadmap, which includes upcoming phases such as:

• Implementing Breeze Intelligence – Buyer Intent, to identify companies showing interest through web interactions.
  
  

• Deploying Deal Scoring models to help reps focus on high-probability opportunities.
  
  

• Integrating Breeze Copilot to summarize calls and assist with meeting preparation.

   

This phased approach ensures sustainable adoption and measurable ROI while maintaining data privacy and brand consistency.

Conclusion

What began as an experimental initiative quickly evolved into a structured innovation project: a logistics company embracing AI-driven prospecting to enhance commercial efficiency and personalization.

With Digifianz as a certified HubSpot Partner, Eternity Group México stands at the forefront of digital transformation in Latin American logistics — combining human expertise with intelligent automation to drive the next era of B2B sales.

If you are exploring how to integrate AI and automation into your HubSpot sales process, we would love to talk!