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A newly developed website in HubSpot CMS to increase lead generation and conversion.

About FLOWww:

FLOWww is a management and marketing software for aesthetic and beauty clinics that provide clients with all the tools they need to organize, search and meet their customers.

This software features:

• Client file: complete history and all the information of clients to have in hand.
• Advanced search: to learn more about customers and segment their database according to each profile.
• Online calendar: the only agenda on the market that crosses information about the professional, the equipment and the level of availability.
• Integrated invoicing: everything that goes through the cash register is recorded.
• Resources control: Improve management and communication with suppliers and assistants of beauty salons.
• FLOWww Me, the App for clinic management: to add and locate your clients, as well as view the appointment calendar and make real-time changes quickly.
• Bonus and Packs Management: to guarantee the recurrence of your clients, maintain the stability of your invoicing and the communication with your clients always active.
  
  

Project and Goal:

The project's goal was to develop a whole new designed website in 6 weeks with five multi-language variations.

Main Challenges:

The main challenge was developing the whole website swiftly, considering the SEO best practices, and aligning with an external UX/UI design team.

Since another company designed the website, the key challenge was to align with them and develop the website completely in HubSpot in six weeks. At the same time, the Dev Team had to develop it consistently with the best SEO practices.

Outcome:

FLOWww's website was live as originally planned and scheduled, in less than two months. The client was impressed that we could handle everything seamlessly. Their marketing team was able to onboard and update all the content in the new website while we were developing all the pages and creating the multi-language variations. 

"Thanks to all the Digifianz team. We are very proud of the new website www.flowww.com. We are so happy about everything, and new challenges are coming for both teams…"

Teresa Colanzi / Marketing Project Manager

How we did it: What did the work include?

• Alignment with an external design company

One project requirement included aligning with an external UX/UI design company that wasn't familiar with HubSpot platform. The entire design was not yet closed and approved when the development stage kicked off; but our development team could still catch up with all requirements and replicate the design successfully in HubSpot.

• Facebook, Google, and LinkedIn Login Integration

One of their pages, "Free Trial", required an integration with these three social media platforms. The users are now able to request a free trial quickly without having to fill in personal information manually.

• DNS records set up and review

FLOWww already had their website hosted in HubSpot. On the one hand, this it was practical because we didn't need to do the whole DNS records set-up from scratch; but, on the other hand, we had to leave several reviews and the final setup in the last items of our timeline.

• Multi-language variations

FlOWww has multiple language customers, so they need to connect with their audience in their own language. Therefore, we helped them create multi-language variations of their content that enable the end-user to view the content in the language they are most comfortable with and ensure their website is multi-language ready.

• Editable and responsive website

We developed the website using mobile-first technology and made the modules as user-friendly as possible to enable marketers and non-technical users to update the content easily.

• Blog listing and post template development

We developed the newly designed blog listing and post templates and helped them update everything they already have in HubSpot for different languages.

• Stylesheet adaptation

We adapted the old stylesheet with the new branding, which includes logos, colors, typographies, and applied them across all HubSpot functionalities: emails, newsletters, chatbots, calendars, landing pages.

Guidance and Continuity

The FLOWww team is always looking to improve and add new features to their newly developed website:

• One of the first priorities is to optimize the blogs even more, as these are their primary source of leads.

• They are also interested in continuous website support, we already have a list of all the items we could work on next to make an even more robust and powerful website.

• They are planning to hire a SEO consultant to keep on taking advantage of their new templates in HubSpot CMS.

Conclusion

FLOWww website redevelopment was a unique project because Digifianz could meet expectations promptly and effectively, adapting to an extremely ambitious timeline.

We anticipate continuing working with Fernanda and Teresa for an ongoing website upgrade and oriented strategy towards successful inbound marketing.