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Integrating Genomma Lab's product database hosted in Magento with HubDB enabled the creation of dynamic shopping pages within HubSpot CMS. 

About Genomma Lab:

Genomma Lab is a leading pharmaceutical and personal care products company based in Mexico City, Mexico. Founded in 1996, the company has grown rapidly in recent years and now has a strong presence throughout Latin America and the United States.

Genomma Lab offers a wide range of healthcare and beauty products, including over-the-counter medications, vitamins, and supplements, as well as personal care products such as skin care, hair care, and baby care.

In addition, the company works with a variety of partners, including pharmacies, retailers, and direct-to-consumer channels, to bring their products to consumers. Genomma Lab is committed to innovation and uses cutting-edge research and development to create high-quality, effective products that meet the evolving needs of consumers.

Project and Goal:

The project's goal was to integrate Genomma's product database hosted in Magento with HubDB to create dynamic shopping pages within HubSpot CMS.

Even though Genomma Lab already had their website hosted in HubSpot their products page was hosted in Magento.

Magento is an ecommerce platform which provides online merchants with a flexible shopping cart system.

Since they wanted to make it possible for users to review purchases and buy directly within HubSpot, we needed to integrate Magento with HubDB.

The project also entailed creating individual pages for each of their brands and products. The pages needed to be optimized for SEO and include the option to include a purchase page.

         
The first thing we did was evaluate the necessary technology to be able to carry out the purchase page and access the database, understanding the available data, and how we were going to host it in HubSpot.

The second step was to request access to connect to the product database and perform tests to understand how that information was presented.

The third stage was the design of the information flow, understanding that due to security issues, control, and limitations of the server where the product database was hosted, we were not going to be able to make synchronization automatic.

Once we evaluated all of this, the proposal was to create a panel in HubSpot CMS that, following a series of very simple steps and each one with its help text within the same panel, would obtain all the information from the original product database and host it in a HubDB in HubSpot.


           
With the database updated in HubSpot through a template created with HubDB, we generated dynamic pages that identify the brand and country selected, and display the corresponding products.

Main Challenges:

One of the primary challenges we encountered in the process of integrating Magento to HubDB revolved around the critical task of guaranteeing to Genomma Lab that the information obtained in the website would be accurate.

To achieve this, it became essential for us to establish an excellent communication framework that encouraged seamless collaboration with the team responsible for overseeing and managing the database infrastructure within Magento.

Results and Outcome:

Our innovative proposal was to create a user-friendly panel that would seamlessly retrieve all the necessary information from the original product database and securely host it in a HubDB within HubSpot.

This was achieved through a series of simple, yet highly effective steps that streamlined the entire process, making it effortless for Genomma to access and manage their data.

Our solution not only saved our client valuable time and resources, but also ensured the highest level of security and control over their product database.

"Being able to synchronize our HubSpot websites with our Magento product catalogs allowed us to keep our sites updated and aligned with the company's business strategy, encouraging sales from Digital"

Manuela Angela Nakielski, Head Of Art & Development Genomma Lab

So far, we have created 28 product sales pages, one for each brand that Genomma Lab manages on HubSpot. These pages receive many daily visits and enable users to access products more easily, allowing them to purchase from the retailer that is most convenient for them based on their country.

Guidance and Continuity

Genomma Labs has been working with us prior to this project, and we continued to work with them after the project was completed on optimizing their website and brand landing pages.

We also worked on other specific projects, such as translating landing pages for their brands, implementing design changes, and running specific promotions.

Conclusion

The project was extremely engaging, with a constant evolution, as new needs arose.
We exhibited the flexibility to integrate and maintain a robust system, allowing for seamless upgrades without encountering major issues.

The dynamic nature of the project made it both challenging and rewarding, and now we are able to adapt quickly to changes, ensuring that each interaction is successful.

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