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The project aimed to empower Qubika's marketing team by swiftly designing and developing three impactful landing pages in HubSpot.

About Qubika:

Qubika, boasting a combined 26 years of experience from its predecessor companies - Moove It and December Labs -  is home to over 500 highly skilled technology experts. Headquartered in Austin, Texas, Qubika has expanded its presence with multiple offices and delivery centers across Latin America.

Project and Goal:

The goal of the project was to provide Qubika, a recently merged company, with three strategically designed and developed landing pages. These landing pages aimed to empower the marketing team, enabling them to swiftly execute and implement their marketing strategy.

In an initial kick-off meeting, we delved into the marketing challenges faced by the company, reviewed existing brand assets, and outlined the specific goals for each of the three landing pages. Prioritizing tasks, we aimed to efficiently design and develop landing pages within HubSpot CMS, ensuring flexibility for diverse purposes.

Design Objectives:

1. Event Landing Page: Focused on converting visitors into leads, this page was designed for an upcoming event. The aesthetic needed to be modern, attractive, and professional, aligning seamlessly with the brand identity.
   
   

   

    

2. Healthcare Landing Page and Financial Services Landing Page: Tailored for specific industries, these landing pages were structured to eliminate distractions, featuring a clear call to action – the contact form. Each design adhered to industry-specific aesthetics while upholding the overall brand consistency.
   

(Healthcare)

(Financial Services)

Main Challenges:

The primary challenge revolved around defining a cohesive style that resonated with the newly merged company. Initial design proposals sought to capture the essence of Qubika, aligning with its identity and objectives.

Results and Outcome:

The landing pages delivered exceptional results, achieving their intended goals. The internal team expressed utmost satisfaction, highlighting the seamless integration of design with functionality. The success of the project not only met but exceeded the expectations of the team, solidifying the belief that these landing pages are valuable assets for their marketing endeavors.

"Consistently positive attitude, a thorough grasp of the project, and a clear understanding of the objectives at hand."

- Pillar Salent | Digital Marketing Specialist at Qubika

The marketing team now possesses three versatile templates to strategically deploy in various aspects of their marketing strategy. The flexibility provided by HubSpot CMS, with its modular approach, allowed for quick and easy creation of new assets.

Guidance and Continuity

Looking ahead, the collaboration with Qubika is expected to continue, facilitating the company's rapid growth trajectory.

With HubSpot's CRM CMS, the possibilities are limitless, offering a powerful tool for Qubika to explore innovative marketing strategies and further establish its presence in the market.

As Qubika embarks on its journey with HubSpot, the potential for growth and success is vast.

Conclusion

The successful development of three impactful landing pages, coupled with the internal team's high satisfaction, signifies a milestone in Qubika's marketing journey.

This project has not only provided the tools necessary for immediate marketing strategies but has also established a foundation for continued growth and success. The adaptability of the HubSpot CMS and the creative synergy achieved bode well for future endeavors, promising ongoing innovation and strategic excellence for Qubika.

If you are in search of a qualified partner for the development and design of your landing pages, we would love to speak with you!