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Digifianz and Whitehat SEO join forces in implementing a HubSpot-driven marketing strategy for heightened lead generation and growth for Projects4Roofing.

About Projects4Roofing:

Projects4Roofing is a family run business with over 30 years’ experience, specializing in conservatory transformations — turning unused conservatories into ‘all year round living spaces’ with the Guardian Warm Roof System.

Their head office is based in Newmarket, Suffolk, but the team completes conservatory roof replacements throughout the entire region including Cambridge, Newmarket, Bury St Edmunds, Ely, Huntingdon, St Ives, St Neots, Royston, Saffron Walden, Haverhill, Sudbury & surrounding areas.

They are a Team Guardian Member, which means that their whole team has been trained specifically on installing the Guardian Warm Roof, ensuring the best result possible. The team is so confident in their installations that they Guarantee clients for 20 years!

They also employ all of their own Plasterers, Electricians, Builders, and experienced Roofers from the local community to ensure that every conservatory roof conversion is done properly and according to Projects4Roofing's high standards.

Nonetheless, Projects4Roofing has now introduced their sister company Projects4Renewables which specializes in the survey, design and installation of domestic energy efficiency measures, including solar panels, batteries, electric vehicle charging, air source heat pumps, electric storage heaters and mechanical vents.

Project and Goal:

The project’s goal was to implement digital marketing strategies and digital content strategies all from HubSpot, in order to increase lead generation and conversion for Projects4Roofing.

We worked hand in hand with our close partner agency, Whitehat SEO. Whitehat is an inbound marketing agency and also a Diamond level HubSpot solutions partner based in London, offering strong insights regarding SEO and HubSpot solutions in the UK market and context.

How we did it: What did the work include?

As soon as the project started,  our customer success team delivered a set of bootcamps with  accompanied by Whitehat's team to learn about the activities and needs that the company needed to grow in terms of sales.

Over several months of interviews and meetings, both teams collaborated on various aspects to be incorporated into different elements that would be integrated into HubSpot's strategy, including both teams worked as website audits, content analysis, content strategy bootcamps and many more.

Initially, bootcamps were conducted with Digifianz's customer success team and Whitehat's team to familiarize them with the activities and requirements of Projects4Roofing. Over several months of interviews and meetings, both teams collaborated on various aspects to be incorporated into HubSpot's strategy, including defining buyer personas, refining the sales process, and conducting audits of content and the website.

This first setup stage included:

• HubSpot Marketing Hub Implementation: to set up the tools necessary to create, execute and measure the planned campaigns.  
• HubSpot Sales Hub Implementation: to integrate the lead generating process to the qualification and closing activities of the sales team within one same tool and database.
• New Website Development in HubSpot CMS: in pursuit of enhancing database and campaign integration, Projects4Roofing's website transitioned to the HubSpot CMS, resulting in enhanced performance, SEO, and mobile capabilities.
• Marketing CMS Assets Development: this meant the creation and configuration of blog templates, landing page templates, integrated campaign assets and analytics.
• Brand Guide: this included the creation of Projects4Roofing's design brand guide in order for the team to deliver consistency when creating any type of content.

Continuous Growth:

The strategy definitions and HubSpot setups provided us with the tools to conduct marketing and content creation initiatives aimed at fostering sustained traffic and lead generation over time.

• Blog Articles: writing blog articles was the best way to position Projects4Roofing's website among the first organic search results on search engines and increase organic traffic. The 2 blogs published per month go from awareness stage topics to consideration and decision topics specifically based on conservatory roof conversions and installing solar panels in your home.

• Social Media Calendars: were key content creation strategies to create a strong brand awareness and community. The Digifianz team is in charge of crafting each months strategy and creating the visuals while, the Whitehat team is in charge of the copywriting section.

• Content Offers: was one of the best strategies chosen to convert visitors into qualified leads and establish a strong connection with Projects4Roofing's audience. A Content Offer is basically gated content that visitors can access only after providing their email address.

• Growth-driven Design: or in other words, ongoing optimizations based on performance. This meant a website and landing pages specially designed with best practices to convert and increase lead generation.
• Marketing Emails: utilizing email campaigns, particularly lead nurturing ones, proved highly effective in enticing prospective customers to revisit the website, maintaining their engagement, and systematically guiding them towards interaction with the sales team.

Throughout this whole process, many specialists at Digifianz were and are still involved: Customer Success Consultant, CMS Web Developer, Graphic Designers and Copywriting Specialists.

Outcome:

After many years of work and until today, Digifianz along with Whitehat have managed to create a solid and consistent marketing strategy for Projects4Roofing using HubSpot.

How effective was the workflow between Digifianz & Whitehat and Projects4Roofing?

Bi weekly meetings were conducted through Google Meets, while task management and accountability were meticulously organized using the project management platform Trello.

At Digifianz, our teams seamlessly collaborate across diverse locations spanning Mexico, the USA, and the EU. Our agile methodology, coupled with flexible scheduling, ensures optimal customer experiences for international companies seeking top-tier HubSpot services in both English and Spanish.

In fact, the best part is yet to come with Projects4Roofing! We are working on auditing their home page to optimize the structure, based on what type of information prospects are really searching for so stay tuned.

Conclusion

The implementation of Projects4Roofing's digital strategy remains an ongoing and fruitful endeavor, not solely due to the effective execution of strategies, but also because of our cohesive teamwork and mutual trust.

If you are in search of a qualified partner for your digital marketing strategies and web development, we would love to talk!