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Inbound Marketing

It's what we're made of.

Digital + Defiance = Digifianz

We Challenge the Status Quo of Traditional Marketing

The name Digifianz comes from the combination of the words 'digital'and 'defiance'. This represents the essence of the Inbound methodology and our agency — which is to challenge the status quo of traditional marketing. 

Our team is made of creative, innovative, and detailed professionals that are impassioned by helping businesses to grow. 

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The Inbound Methodology =

Marketing That People Love

As HubSpot partners, we are loyal proponents of Inbound — a methodology that focuses on helping your clients instead of trying to sell to them in an invasive way. We do this through educational content that your future clients find on your website, in order to convert them into leads, and then happy clients of your brand. 

There are 3 steps to transform strangers into promoters of your company:

Step 1:

Attract

The first step in the Inbound Methodology is to bring relevant traffic to your page — people who don't know you yet but that would be interested by what you have to offer, and potentially become a client. 

Inbound marketing uses organic tools instead of paid tools, like Ads, in order to accomplish this. The three most important tools are SEO, Blogs, and Social Media. 
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Step 2

Close

At this point, you are already generating leads. In 'Close' stage leads are nurtured with quality content (such as emails and workflows) so that they continue through our sales funnel, to eventually become happy clients of your brand. In order for this to work, it is necessary for your Sales and Marketing teams to be perfectly aligned in order to close the sale.  

This phase includes tools like: a CRM, email marketing, and the implementation of automated workflows. 
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Step 3

Delight

This stage is focused on cultivating happy clients. Some of the tools used in this stage include: surveys, intelligent content (content that changes depending on who is visiting your site), and monitoring your social networks. 

This stage is vital to retaining your hard-earned clients.
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The Essentials of Inbound:

Digifianz works within the context of the Inbound Methodology. There is a point system associated with each activity that we complete as part of our Inbound Marketing services, in order to assure that you are receiving the highest quality and best value possible. This flexibility means that if one month to the next, we decide together that the strategy should be changed, we can re-assign points to actions that will generate better results. 

  • Inbound Marketing Implementation

    The first stage of our partnerships features an assortment of workshops where we develop the structure that we will be basing our future work off of. This process includes: defining the Sales and Marketing strategy, auditing your current website and content, defining the metrics that we will use to measure the results of our work, and much more. This stage is extremely important in assuring our success.   

    On-boarding

    • Establish Objectives and KPIs
    • Development of Buyer Personas
    • Keyword Analysis
    • Initial Keyword Audit
    • Conversion-Based Site Audit
    • Social Media Strategy
    • Analytics Review

    Workshops

    • Buyer Persona Segmentation
    • Buyer Journey Discovery
    • Brand Identity
    • Strategy and Objectives

    Content Strategy

    • Specification of Objectives and KPIs
    • Audit of Current Content
    • Quarterly Editorial Calendar Creation
    • Social Media Calendar Creation
    • Quarterly Inbound Campaign Development

    First Campaign Launch

    • First content offer (ebook, template, webinar, infographic, etc.)
    • Landing Pages, Calls-to-action (CTAs), Thank You Pages, Emails, and Workflows. 
    • Lead Nurture Emails
    • Social Media Ads and posts to boost content
    • Blog Publications
  • Your Personal Inbound Team

    From day one, you are going to be able to count on a team of Inbound Marketing Specialists, trained to create and implement all of the content that your campaign needs. 

    Includes:

    • Social Media Strategy
    • Inbound Marketing Consultants (IMCs)
    • Content Creation
    • Designer 
  • Site Optimization

    A website redesign is a continual process that requires constant optimization. This is the reason why we conduct monthly evaluations where we analyze conversion rates, site loading time, bounce rate, and user experience. 

    Includes:

    • Reviewing data from Google Analytics and HubSpot to analyze conversion rate, bounce rate, and more. 
    • Formation of a design strategy made to work in conjunction with the comprehensive Inbound Marketing Strategy.
    • Web page optimization (2 items per month) to increase conversions. 

  • Constant Communication

    You will always be kept up-to-date on what we are doing in real time. We use a project management tool that will allow you full visibility of all activities that we are working on. In addition, we will also have calls and meetings on a regular basis so that you can feel like part of the team. 

    Includes:

    • 1-3 Weekly calls with your IMCs
    • Metric Analysis week-to-week and month-to-month of all marketing efforts.  
    • Monthly meeting for strategy revision. 

  • Buyer Persona Development

    Buyer Personas are fictional characters that represents your ideal clients. In the first month, we will take the time to interview you and your current clients in order to identify all of the client segments that you have. This way, we can ensure that we are making content that is attractive to your Buyer Personas. 

    Includes:

    • Create and Elaborate on a profile of each Buyer Persona. 
    • Implementation of Buyer Personas in HubSpot to enable automation and personalization of your campaigns.  

  • Blogging

    We will create new posts ever week in order to increase your organic site traffic. These articles are 100% optimized using search engine optimization (SEO) techniques to convert more visits to leads. 

    Includes:

    • 4 Articles per month (this can vary)
    • Monthly Editorial Calendar
    • Publishing and optimization of each article on HubSpot
  • Social Media Management

    Using HubSpot, we can publish content on all of the most popular social media networks. 

    Includes:

    • Monthly Social Media Calendar containing: images, copy, links, and publication date
    • Automatic publication through HubSpot
    • Providing and implementing conversion tracking pixels and synchronization of Analytics to maintain the link between the message and the data. 
    • Paid promotion (boosting) of organic content. 
    • Reporting

  • HubSpot Management

    We will ensure that HubSpot is working in the best way possible for your business. At the same time, we will train you and your team so that you can visualize results at any time. 

    Includes:

    • Personalized implementation of all HubSpot Modules available in your subscription. 
    • Training for your marketing and sales teams. 
    • Integration with your current CRM or implementation of the HubSpot CRM. 

  • Content Offers

    Content offers are types of content that help to convert the most visits to leads possible. In order to ensure this, we make pieces of content that help your Buyer Personas to solve real-world problems. 

    Including

    • 1 Content Offer per month
    • Focused on a specific part of your funnel (awareness, consideration, or decision)
    • It could be an infographic, template, e-book, webinar, video, etc. 

    Digital Assets:

    • Landing Page
    • Thank You Page
    • Email
    • Call-to-Actions (CTAs)
    • Ads and posts on Social Media

  • Keyword Audit and SEO

    We use supplementary tools (such as SEMRush and Moz) to analye the most important data for the health of your website, so that improvements can be made to increase the ranking of your website in search engines.   

    Includes:

    • Keyword Analysis 
    • SEO Audit of your site
    • Analysis of the competition and ranking comparison. 
    • SEO recommendations both on and off site

  • Email Marketing

    Email Marketing is an essential piece in inbound marketing. It allows us to send useful content to leads that have been generated through various marketing efforts. 

    Includes:

    • 1 Email Marketing Template (Newsletter)
    • 1 Promotional Email per month (can vary)
    • Segmented content for each Buyer Persona to increase the conversion rate. 
  • Workflows & Lead Nurturing

    We will take a look at different workflows that we can implement based on your contacts and buyer personas. Establishing funcional workflows from the beginning will help convert the most leads to faithful clients of your brand. 

    Includes:

    • Strategy and structuring of automatic email sends based on properties of each contact. 
    • Creation of 4-8 emails inside of each workflow to ensure that the greatest amount of leads convert to clients. 

Certified Professionals

 

In order to be part of Digifianz, each member of our team has to complete various certifications that demonstrate their Inbound knowledge. These are certifications created by HubSpot that prove knowledge in various specializations.  

Below you can see some of the certifications that were awarded to our team:

 

Inbound

Certification

Demonstrates Mastery of  the Inbound Marketing Methodology. 

 

Email Marketing

Certification

Demonstrates mastery in Marketing Automation and the creation of email campaigns. 

 

Inbound Sales

Certification

Demonstrates Mastery in Inbound Sales, the modern sales methodology. 

Content Marketing

Certification

Demonstrates Mastery of content creation — in social media, blogs, landing pages, and other mediums. 

 

Sales Software

Certification

Demonstrates Mastery of the HubSpot Sales toolkit.

 

Marketing Software

Certification

Demonstrates Mastery of the HubSpot Marketing toolkit. 

Contextual Marketing

Certification

Shows that the team member understands how to use personalized marketing and intelligent content properly. 

 

Hubspot Design

Certification

Shows that the designer knows how to create templates and to design within the HubSpot web design tool.

 

Growth-Driven Design

Certification

Shows that the team member knows how to implement a growth-based web design strategy. 

Partners

 

When you partner with Digifianz, you are also partnering with some of the most globally recognized companies. We have used many different tools in the past, though those that we use now are our favorites, and we get the best results from them.

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