Website Redesign & Redevelopment for Novamil Case Study

Revamped Novamil's outdated website to attract more users, particularly in Mexico, and provided valuable content for both target mothers and doctors.

About Novamil and Genomma Lab:

Novamil is a formula for infants with SPECIAL NUTRITION needs from 0 to 6 months of age. Novamil is part of one of the many brands of Genomma Lab, a Mexican company, founded in 1996, dedicated to the commercialization of OTC medicines and dermocosmetic products.

Project and Goal:

The project's objective was to accomplish the following goals through a comprehensive redesign and redevelopment:

• Increase traffic and users
• Increase video views
• Increase clicks on shopping page
• Increase dwell time
• Reduce bounce rate

These objectives were pursued alongside the "They Ask, You Answer" approach, which entails addressing prospective buyers' inquiries to facilitate informed decision-making. This methodology aligns with the inbound methodology, emphasizing active engagement with potential buyers.

The project aimed to evolve Novamil's website beyond its previous, mother-centric format. This involved crafting a more intricate platform featuring two unique homepages – one designed to resonate with mothers and another catering to healthcare professionals. Additionally, a secure login screen was implemented to grant authorized doctors access to specialized information relevant to their field.

Old Novamil's Website

New Novamil Website

Healthcare Professional Access:

Main Challenges:

The primary challenges included:

• Design Revamp: Crafting a new look and feel for the website that aligned with the client's desire for a modern, valuable platform for both mothers and healthcare professionals.
• Content Organization: Managing the complexity of the sitemap due to the extensive content, necessitating strategic planning for optimal display.

Results and Outcome:

The project yielded exceptional results with a website design and development that surpassed client expectations. While awaiting metrics, the website represents a significant improvement from its predecessor, offering meticulously curated information and design for an enhanced user experience.

Guidance and Continuity

Genomma Lab, a longstanding client of Digifianz for over two years, boasts a diverse portfolio of more than 30 brands. These brands demand constant iterations, enhancements, and sometimes even restructuring. The objective remains to sustain the collaborative growth trajectory established thus far.

Conclusion

Despite initial challenges in alignment and defining the graphic and functional direction, the project achieved remarkable success within a month, delivering a superior product that meets the client's objectives effectively.

If you are in search of a qualified partner for your website redesign, we would love to speak with you!