Inbound Marketing & Sales Blog - Digifianz

Unleashing the Power of AI: 6 Steps to Create a Killer Blog Post Using Chat GPT!

Written by Eileen Rosner | 4/27/23 3:05 PM

You've read about Chat GPT and heard about some of the amazing results people have experienced. We are constantly on the lookout for new and innovative ways to streamline our processes and create high-quality content that engages and informs our readers. 

In this post, we will explore the benefits of using Chat GPT for blog post creation as well as provide tips and tricks for getting the most out of this powerful tool. Whether you are a seasoned blogger or just starting out, this post is for you. Here's what we'll do together:


We'll take it slow and make sure you understand each step along the way. Once you've completed this module, you'll be ready to create your first blog post! By following these six steps, you’ll end up with a blog that feels authentic, engaging, and valuable. 

 

Step 1: Crafting a Comprehensive Blog Post Outline

Creating a solid outline is key to producing quality content. One of the most important factors in creating a successful outline is having a clear understanding of your client's business or industry. This knowledge will help you tailor your content to their audience and ensure that your writing accurately reflects their brand. In addition to this, it is also essential to have a clear understanding of the tone needed for the post, the main topic, and the starting points for the content. 

 

What are the content starting points?

They are the initial pieces of information or resources used to begin the process of creating content. These starting points can include things like:

  • a transcript of an interview with a client regarding a specific topic
  • a list of four to six key facts or ideas that the content should be based on
  • or a set of relevant keywords to guide the direction of the content. 

Essentially, content starting points provide a foundation for Chat GPT to build upon and ensure that the resulting content is focused and relevant to the intended audience.

 

How can I choose the most relevant keywords?

While there is much to learn about keywords and how they impact your content's Google rankings, your main focus should be on keyword difficulty and Keyword volume (traffic). 

  • Keyword Difficulty (KD): Is a score between 0 and 100 (0 being the lowest) indicating the difficulty to position yourself for this keyword in search results. Generally, the more competitive and general the keyword, the higher the difficulty.
  • Keyword Volume (Traffic): Is the amount of total website visits to all websites across a specified region generated using a specific keyword. This depends entirely on the popularity of the keyword in question, and higher volume generally correlates with a higher keyword difficulty.

You can significantly improve your chances of ranking higher in search engine results pages and driving more organic traffic to your website by prioritizing these two factors when selecting and incorporating keywords into your content.


In order to find relevant keywords, you can use Google Search Console for free or subscribe to SEMRush to gain access to more comprehensive SEO (Search Engine Optimization) research.

 
Armed with this information, you can then prompt Chat GPT to create an outline that meets your client's needs and helps you produce high-quality content. You can copy the following prompt and adjust it to your needs:


 

 

Step 2: Transform Your Outline into a Captivating Post

Chat GPT is a powerful language model that uses natural language processing to generate human-like text based on the input it receives. One of the many ways you can use Chat GPT to create content is by copying and pasting the outline you produced in Step 1 directly into the platform's prompt. This allows the model to use the outline as a guide for generating a full blog post, using the provided topics, key facts, and keywords to inform its writing.


As Chat GPT generates text, it will consider the context and tone of the outline to produce a coherent and engaging piece of content. While the final result may require some editing and refinement, this process can save time and provide a solid starting point for a blog post.

Pro Tip: Give the AI tool clear instructions before copy pasting the outline. For example : “Create an engaging blog post tailored for a young audience that is interested in the automotive industry in Oregon using this outline [copy and paste outline].”

 

Step 3: Shine Up your Writing and Polish it to Perfection

The first result Chat GPT gives you may feel somewhat rough and robotic. Did you expect the tool to do all of the writing work for you? Even if the post may seem compelling at first, you will soon realize the generated post may require some refinement and editing. 


How should I go about editing the blog post?


First: copy and paste the blog post into a separate document so that you can work on it later. Next, use secondary commands to alter the original blog post. For example: 

  • "Make the post longer”
  • "Remove words like [X] and [Y],"
  • "Don't incorporate concepts like [A] and [B]," 

These commands will allow you to work with Chat GPT to fine-tune the post to your liking. Keep in mind that Chat GPT may cut off before finishing the blog due to character generation limits, but you can easily prompt it to "finish the rest of the blog you were writing." 


Pro Tip: improving flow and tone, paragraph by paragraph, works best. This is why we encourage you to copy and paste the entire blog into a separate document and then play with the commands to fine tune each paragraph separately. 

 

Step 4: Mastering the Art of Blog Post Revision: Techniques for Improving Your Content

Revising your post is essential to ensuring that it is polished, professional, and engaging. With the help of Chat GPT, you can take your content to the next level. Here are some tips to get you started:

  • Identify weak areas in your writing, such as grammar and syntax errors, unclear phrasing, and repetitive language.
  • Experiment with different sentence structures and word choices to improve the flow and readability of your content.
  • Cut unnecessary information or filler text to ensure that your post is concise and focused.
  • Consider your audience and adjust your content's tone and language to better resonate with them.
  • Refine each section with Chat GPT's help, identifying areas where you can clarify or expand on ideas to make your content more engaging and informative.
  • Read your blog post aloud to catch any mistakes or awkward phrasing that may be difficult to spot when reading silently.
  • Separate paragraphs into provisory sections to be named in the next step. 

 

Step 5: Revamp Your Blog Post’s titles with Chat GPT

We mentioned in Step 4 that you should separate paragraphs into sections. This helps improve readability and makes it easier for the reader to scan through the blog post to see if the information provided is what they were looking for. 

Crafting attention-grabbing titles for each section is crucial to creating compelling content. For each section, prompt GPT to name the section, while taking in consideration specific keywords. Then prompt Chat GPT to optimize the section by making it longer, changing the tone, or any other revision to take into account.

Pro Tip: A great prompt to secure good copy is “make it more attractive and engaging”.

 

 

Step 6: Infusing Personality and Authenticity: Humanizing Your Content and Checking for Plagiarism 

After you have named, improved, restyled, and detailed all of the sections with a second pass through Chat GPT, it's time to add the finishing touches to your blog post. This involves injecting a human touch to make the content more relatable and engaging. Additionally, it's important to carefully review the post for any blind spots that Chat GPT may have missed, such as inaccuracies or instances of plagiarism.

 

The free version, Chat GPT 3.5, is trained on a large dataset that includes text data from the internet up until 2021. For this reason, it may not provide the most up-to-date information, and its responses may occasionally contain inaccuracies. The paid version is ChatGPT 4 and it can provide more accurate responses to queries. Additionally, Chat GPT 4 is a more complex model that is capable of providing more refined and human-like responses.

 

Caution: It's important to keep in mind that Chat GPT may occasionally provide inaccurate information, even affirming things that are not true. Therefore, it's crucial to double-check facts to ensure their accuracy.

 

By taking these steps, you can ensure that your blog post is not only well-crafted and engaging but also trustworthy and original.

  1. Humanize content:
    Log into GPTZero with a free account, and upload your document. GPTZero will identify areas of text that read like they have been written by an AI. Modify them with more ‘human’ language, such as longer sentences, and by adding some edits to make the content sound more fluid and less stiff. Once you have achieved a more cohesive mix of human and AI generated content, you can move on to the next step of the process.

  2. Upload resulting post to Grammarly:
    Grammarly is a very complete tool that will not only help you detect plagiarism but will also help you improve clarity, delivery, engagement, and grammar. First, check for plagiarism, then use the tone functionality to scan the post for opportunities to optimize the content to better match the tone looking to be attained.
  3. Optimize for SEO:
    To boost the SEO performance of your blog post, it's essential to ensure that the title and all H2 headers include relevant keywords. Additionally, you should strive for adequate keyword density (ideally, keywords should amount to 2.5% of the word count)  throughout the post by incorporating keywords as needed. 

    By following these best practices, you can increase the chances of your post appearing higher in search engine rankings and attracting more traffic to your website.

 

Embracing the Future of AI-Driven Content Creation

By leveraging Chat GPT's capabilities, you can streamline your blog post writing process and produce high-quality content in record time. But don’t be fooled by the amazing capacity of AI; creating a great post still requires time and effort. For instance, this post took approximately 5 human hours to write, aided by Chat GPT 3.5 and with thorough research beforehand.  


If you find this content valuable and would like to explore using AI to generate quality content for your company, don't hesitate to reach out to us!